Member of a three-person design team, the comprehensive architectural project employs generative computation and architectural operations that engage all building systems. Structural, mechanical and all infrastructural requirements are considered catalysts in the development of an intricately integrated design strategy. The auto showroom site is located in Portland, Oregon. The project addresses the varying climatic and urban conditions present. Research and design of site strategy, program research, materiality investigations and the documentation of construction details are performed.The "Reth!nk" auto showroom offers urban sub-compact and alternative sustainable vehicles to the public. The narrative and objective of the project is to provide a RED CARPET procession for the visitor inside the structure while creating an extension of the adjacent Burnside Bridge skatepark outside. A general re-conceptualization of what a contemporary auto showroom should provide is undertaken, resulting in specific detail and innovation in geometrical organization, circulation and formal language. Additionally, a crtique on urban open space is explored through the development of the urban plaza that is situated underneath the massive cantilevered structure, producing new relationships in commercial and public spaces.