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Retail Store, Mel Brooks' Young Frankenstein Musical on Broadway
Retail Store, Mel Brooks' Young Frankenstein Musical on Broadway
Manhattan, New York, NY, United States
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Other Projects by Lot71, llc
Retail Store, Mel Brooks' Young Frankenstein Musical on Broadway
Manhattan, New York, NY, United States
Commissioned to design the gift / retail store for the Mel Brooks’
Musical, Young Frankenstein, our objectives were to transform the small
space into an extension of Dr. Frankenstein’s laboratory.
‘Frankensteins’ Creations’ would situate the array of products to be
sold following each performance. We designed a wide array of surface treatments, ultimately cladding the
entire space with faux stone work, sheet steel and wood beams,
re-imagining the space as a new world. On entering the triangular
alcove from the vast marble lobby, guests see glistening stonework, and
old wood beams that support grated metal barred window in the ceiling.
Faux painted storms and lightning flash overhead, as audience browses
through the products on display, set within faux-rusty metal shelves,
and hung on stone walls.
Musical, Young Frankenstein, our objectives were to transform the small
space into an extension of Dr. Frankenstein’s laboratory.
‘Frankensteins’ Creations’ would situate the array of products to be
sold following each performance. We designed a wide array of surface treatments, ultimately cladding the
entire space with faux stone work, sheet steel and wood beams,
re-imagining the space as a new world. On entering the triangular
alcove from the vast marble lobby, guests see glistening stonework, and
old wood beams that support grated metal barred window in the ceiling.
Faux painted storms and lightning flash overhead, as audience browses
through the products on display, set within faux-rusty metal shelves,
and hung on stone walls.
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