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"An opera begins long before
the curtain goes up and ends long after it has come down."
Maria Callas
This project aims to restore Pushkinsky
Cinema Hall significance while offering a unique landmark and vivid gathering point
to Moscow's inhabitants and visitors.
Since
its glorious days as a public cultural center, the cinema has lost its
surroundings symbiosis, thus breaking the linkage between the building and its
square, the interior and exterior. Using cutting edge technology and
contemporary formalization, this design offers a neoteric appearance to the
building facades and extends its main program, the cinema hall, to radiate to the
square and encircling city. The new and re-public building will then roll
back the cinema prestigious era for the future years.
The buildings facades are replaced by a three
dimensional matrix of LED light-bulbs, shaped and curved as a classic theater
curtain. The LED curtain will surround the main three elevations and will
perform as a live theater screen offering a limitless range of presentations
and broadcasting: from Movie trailers and upcoming show schedules, to a full
feature film or sport's live broadcast. While
not operated (during day times or other special dates) the LED Curtain will
keep protruding as an iconic figure to its surroundings due to the topographic
waves carved to the screen, thus preforming more than a flat-billboard facade.
The
volume created by the LED matrix will fabricate a unique effect to the 'carved'
cinema entrances while the visual effect escorts the guests to the main foyer,
as if passing through the image itself. Those slits are designed to minimize
the gaps in the screen display, creating a continuous appearance to the exterior
curtain.
the curtain goes up and ends long after it has come down."
Maria Callas
This project aims to restore Pushkinsky
Cinema Hall significance while offering a unique landmark and vivid gathering point
to Moscow's inhabitants and visitors.
Since
its glorious days as a public cultural center, the cinema has lost its
surroundings symbiosis, thus breaking the linkage between the building and its
square, the interior and exterior. Using cutting edge technology and
contemporary formalization, this design offers a neoteric appearance to the
building facades and extends its main program, the cinema hall, to radiate to the
square and encircling city. The new and re-public building will then roll
back the cinema prestigious era for the future years.
The buildings facades are replaced by a three
dimensional matrix of LED light-bulbs, shaped and curved as a classic theater
curtain. The LED curtain will surround the main three elevations and will
perform as a live theater screen offering a limitless range of presentations
and broadcasting: from Movie trailers and upcoming show schedules, to a full
feature film or sport's live broadcast. While
not operated (during day times or other special dates) the LED Curtain will
keep protruding as an iconic figure to its surroundings due to the topographic
waves carved to the screen, thus preforming more than a flat-billboard facade.
The
volume created by the LED matrix will fabricate a unique effect to the 'carved'
cinema entrances while the visual effect escorts the guests to the main foyer,
as if passing through the image itself. Those slits are designed to minimize
the gaps in the screen display, creating a continuous appearance to the exterior
curtain.
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