For the new René Lezard showroom in Düsseldorf a new display concept was devised, emphasising and supporting the brand characteristics of the international high end fashion label. Against a neutral backdrop for the merchandise, the 410 sqm space in the centre of Düsseldorf features the use of brand walls and mood boards, enabling altering displays of seasonal fabrics, materials and images, thus highlighting the vision of current collections. Dividing the space into male and female collection, a central, self contained box with expressive wooden cladding houses the storage room, small kitchen and changing rooms for models. The form and material language takes up the timeless modernity, warm expressiveness, visible quality and self-assured character of the label René Lezard.
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