Store design for a beauty clinic, Renatus Clinic.
The design of the new store space is not only based on the appearance of shape and taste, but
also on the need to create a space that is more than an experience, a space where phenomena
exist.
Specifically, we created a state in which phenomena such as dawn and dusk exist by utilizing
a circular flow line and distance from the reception desk, through the examination rooms,
back to the treatment rooms and reception desk, and by setting the color temperature and
brightness of downlights and indirect lighting in a range from daylight to bulb color, one light
at a time in detail during the round trip.
I wanted to create a moment or state in which there is a difference between illuminated and
unilluminated areas, a moment that is natural but suddenly changes the landscape, and a
phenomenon that seems to have no boundaries.
I created an ambiguous state that can be perceived as a sensation and at the same time appears
as a perception, just like natural phenomena, questioning the uncertainty and the state of
being of such phenomena.
The base of the entire space is the same color, but the color temperature of the lighting creates
a gradation of color. By creating a place where people realize that there are differences among
people, different values, and a place where they can affirm themselves, we realized the affinity
between the beauty clinic business and the space.