Project: A jeanswear showroom in the Garment District of New York City.
Description: Reliq, an international manufacturer of jeanswear, launched a new showroom in New York in 2005 as part of a global brand re-development. For this project, Frederic Levrat and Farnaz Mansuri collaborated to create a sculptural space to house the showroom’s lighting and display system.
WHITE ON WHITE A fragmented and faceted monolithic wall functions as the main animator and divider of the space, and also provides the surface from which all supporting furniture and display mechanisms protrude. The thickness of the wall is carved into, allowing a dynamic system of display using extruding rectangular shelving. Each face of the wall relates to the room it simultaneously occupies and divides. The floors and ceiling connect to the monolithic wall and are washed in a bright white finish appropriate for their surface material. The all-white surfaces respond to the varied exposure of light throughout the day, changing shades as the direction of sunlight moves, and illuminating the different depths and surfaces of the room.