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Ralph Lauren - Seoul, Korea
Ralph Lauren - Seoul, Korea
Gangnam-gu, Seoul, South Korea
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Ralph Lauren - Seoul, Korea
Gangnam-gu, Seoul, South Korea
This three-level flagship store for
Polo Ralph Lauren is located near DosanPark in Sinsa-dong, an area considered
by many high end designers and savvy young Koreans to be the next cutting edge
shopping district in Seoul
since Cheongdam. The design concept for
Polo’s first flagship in Korea
marks a modern departure from the more traditional Polo aesthetic.
The retail store-consisting of a
ground level entry floor connected by a grand stair to floors above and below-
is a retrofit within an existing 5 storey building. In addition to the retail space, the
architect redesigned the exterior of the existing building, incorporating
Polo’s new signature look. To pull
together the disparate components of the existing façade and create a distinct
Ralph Lauren building, the architect clad the façade in honed limestone in a
running bond and replaced existing windows to the commercial spaces above with
punched strip windows. To mask an additive part of the old façade, the
architect designed louvers of Afzelia wood which clip over the old façade and
then turn up to create a canopy over the rooftop garden. This helps the building to read as a single
structure with a “brise soleil” instead of a jumble of materials and forms. The
building sits on a stepped plinth of black granite, to further set it apart
from its neighbors and to tie together the parts into a cohesive whole branded for
Polo Ralph Lauren.
The façade appears to float over a
glass storefront, butt-jointed to created a seamless appearance. A thick band of brushed stainless steel
forms the canopy with backlit cherry wood louvers above. Backlit cherry wood louvers behind the
storefront glass glow gently in the evening, gradating from bright to dark.
On the interior, a stone floor of
honed, rough tumbled edge Limestone in a true random pattern flows throughout
the store. Each floor reads as a series
of cascading levels; an idea that is reflected in the overlapping floating
planes of the Irocco wood plank ceiling. The interior casework is made up of
rooms of White Lacquer or Cherry wood, with accent fireplaces of Belgian Black
Marble. The three floors are pulled together visually with a self-supported,
sculptural stair that is finished in white Venetian plaster. The thick, angular walls of the stair anchor
the floating planes of each floor and create the internal focus of the space.
Polo Ralph Lauren is located near DosanPark in Sinsa-dong, an area considered
by many high end designers and savvy young Koreans to be the next cutting edge
shopping district in Seoul
since Cheongdam. The design concept for
Polo’s first flagship in Korea
marks a modern departure from the more traditional Polo aesthetic.
The retail store-consisting of a
ground level entry floor connected by a grand stair to floors above and below-
is a retrofit within an existing 5 storey building. In addition to the retail space, the
architect redesigned the exterior of the existing building, incorporating
Polo’s new signature look. To pull
together the disparate components of the existing façade and create a distinct
Ralph Lauren building, the architect clad the façade in honed limestone in a
running bond and replaced existing windows to the commercial spaces above with
punched strip windows. To mask an additive part of the old façade, the
architect designed louvers of Afzelia wood which clip over the old façade and
then turn up to create a canopy over the rooftop garden. This helps the building to read as a single
structure with a “brise soleil” instead of a jumble of materials and forms. The
building sits on a stepped plinth of black granite, to further set it apart
from its neighbors and to tie together the parts into a cohesive whole branded for
Polo Ralph Lauren.
The façade appears to float over a
glass storefront, butt-jointed to created a seamless appearance. A thick band of brushed stainless steel
forms the canopy with backlit cherry wood louvers above. Backlit cherry wood louvers behind the
storefront glass glow gently in the evening, gradating from bright to dark.
On the interior, a stone floor of
honed, rough tumbled edge Limestone in a true random pattern flows throughout
the store. Each floor reads as a series
of cascading levels; an idea that is reflected in the overlapping floating
planes of the Irocco wood plank ceiling. The interior casework is made up of
rooms of White Lacquer or Cherry wood, with accent fireplaces of Belgian Black
Marble. The three floors are pulled together visually with a self-supported,
sculptural stair that is finished in white Venetian plaster. The thick, angular walls of the stair anchor
the floating planes of each floor and create the internal focus of the space.
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