Radius 58 is a new eyewear brand based in St. Petersburg, that produces fashionable
budget frames of their own design. The founders of Radius are a young couple, who works
without investors and sticks to the ideology of the family business.
The couple decided to open their second showroom in Sevcable Port - an area that
combines shopping, restaurants, bars, urban establishments, events and music festivals.
The showroom overlooks the central avenue of the Port.
While developing the design, we wanted to create a bright and memorable interior that
would look spectacular through the windows all day and night.
The main art object is a translucent curved piece of polycarbonate, with a soft color
gradient, dissolving in space.
The structure grows out of the pink floor looks very impressive from the street at night due
to the backlight, reflecting in the mirror wall and attracting the attention of passersby.
Pink plays an important visual role in the interior, filling the entire space and dissolving in the
upper part of the hall due to the gradient on the walls.
The mirror surface on one of the walls blurs boundaries and expands the space.
The composition of the hall is completed with a pink amphitheater, consisting of mobile
cubes that grow out of the floor. These cubes also can be transformed into a lounge zone
for visitors.
The backlight also plays an important role in the interior- it gives additional highlights and
generates a vast reflection.
There is not a single purchased item in the interior, except for the track lights. All items are
custom made, which adds uniqueness to the interior.
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