Quattro D

1246, Rue Saint-Denis, Ville-Marie, Montréal, Canada

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Quattro D

1246, Rue Saint-Denis, Ville-Marie, Montréal, Canada

Type

Hospitality + Sport › Restaurant

YEAR

2007

SIZE

1000 sqft - 3000 sqft

Located on St-Denis street in Montreal, Quattro D
presents a fresh ready-to-eat dining concept, halfway between a convenience
store and a café. Healthy, quick, and
inexpensive meals are offered around the clock for busy urban dwellers.
Customers can eat on site or take out their meal, packed as in a lunch box, to
eat at work or home. The design challenge was to create a strong identity conveying
a contradicting sense of urbanity and lovingly prepared homemade food.
The starting image was that of an urban picnic: a
gigantic white tablecloth is lifted up, wrapping the ceiling and upper walls to
meet the fridges. Derived from
traditional Italian embroidery, the tablecloth pattern was hand-painted in the
style of large-scale urban graffiti.
Under this canopy, a central counter mounted on trestles clears ground
by zigzagging through the space. On both
sides, the refrigerator cases display the colorful graphic spectacle of their
foodstuffs. In continuity with the concrete surface of the sidewalks, the floor
is paved with large sheets of smooth fibrocement.
Unpretentious and cozy, Quattro D is a place you can
adopt on a daily base.