The importance of Pushkinsky Theatre in Moscow has a symbolic and narrative quality in film industry in Russia. Its strategic location intersecting with Pushkin Square has imprinted its role as Moscow’s landmark. The new façade design offered an essential identity about performing, representing and show-time to welcome the audiences like the oxygen flows into main and side arteries. A glowing red blending with warm green towards the Pushkin Square distributes a sense of red-carpet royal yet warmth to the city. The expression of the veins ornaments the envelope of Pushkinsky Cinema as well as introducing a new tectonic structure system.