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PUSHKINSKY CINEMA
PUSHKINSKY CINEMA
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PUSHKINSKY CINEMA
Type
Aims
and purposes.
This proposal has nothing to do with re-creation or improvement of the facade. Our
goal - to create a new approach to this building itself, focus, on what does the
building say to the people, who are visiting or just passing by. Our goal – to
purify an emotion, that strike us when we in the cinema, and to present it onto
the building. Our aim is to make this building a kind of film-induced emotional
reflection. Cinema
- is a constant evolution, type of art, that can never be characterised as
stable, or monumental. Cinema as a form of art is unstable, and instability,
change of emotions are basic concepts of
this building. Modern technologies, materials allow us to form a different,
non-traditional building expression. We want this building to stand out with
it’s expressiveness and become a landmark to a whole site, to attract an
attention of the people who are passing by.
Concept. Visual expressionof
the building, the appearance
of it changes constantly. Toconvey the emotionspeoplefeel
sittinginside the cinema
hall, we chose a certain
graphics whichwas inspired
byoldfilms’film"noise " (dust, scratches, litter)
Thisnoiseis conveyedon thetheaterfacade. Whenfilmsessions are not happening, stylized"noise" graphicsprojected on a buildingrespondsto the environment, lets
saycrowdingpeople, orpassing-by carandso on. During the daytime, cinemabuilding looks black, the noisegraphics-white. Everything changes at
night, the building glows in whitelight and stands out from theenvironment. It looks likea whitepiece ofsugar. Noise graphicsprojected inblack.
Another story is when there is a movie
showed in a cinema. The building no longer reacts to the environment, it
focuses on what's going on inside. Emotion, that dominates in a film, moves outside
and is being reflected on a building. The mood can be conveyed in color, light,
intensity of the “noise” graphics. This way the building becomes interactive. People crouding
around the cinema theater, waiting for a session to begin, gives it one look,
when they go inside – it gives another. The building, like the movie, it is
changing, constantly moving, becomes dynamic and lively form. The building
varies, depending on what is happening inside.
and purposes.
This proposal has nothing to do with re-creation or improvement of the facade. Our
goal - to create a new approach to this building itself, focus, on what does the
building say to the people, who are visiting or just passing by. Our goal – to
purify an emotion, that strike us when we in the cinema, and to present it onto
the building. Our aim is to make this building a kind of film-induced emotional
reflection. Cinema
- is a constant evolution, type of art, that can never be characterised as
stable, or monumental. Cinema as a form of art is unstable, and instability,
change of emotions are basic concepts of
this building. Modern technologies, materials allow us to form a different,
non-traditional building expression. We want this building to stand out with
it’s expressiveness and become a landmark to a whole site, to attract an
attention of the people who are passing by.
Concept. Visual expressionof
the building, the appearance
of it changes constantly. Toconvey the emotionspeoplefeel
sittinginside the cinema
hall, we chose a certain
graphics whichwas inspired
byoldfilms’film"noise " (dust, scratches, litter)
Thisnoiseis conveyedon thetheaterfacade. Whenfilmsessions are not happening, stylized"noise" graphicsprojected on a buildingrespondsto the environment, lets
saycrowdingpeople, orpassing-by carandso on. During the daytime, cinemabuilding looks black, the noisegraphics-white. Everything changes at
night, the building glows in whitelight and stands out from theenvironment. It looks likea whitepiece ofsugar. Noise graphicsprojected inblack.
Another story is when there is a movie
showed in a cinema. The building no longer reacts to the environment, it
focuses on what's going on inside. Emotion, that dominates in a film, moves outside
and is being reflected on a building. The mood can be conveyed in color, light,
intensity of the “noise” graphics. This way the building becomes interactive. People crouding
around the cinema theater, waiting for a session to begin, gives it one look,
when they go inside – it gives another. The building, like the movie, it is
changing, constantly moving, becomes dynamic and lively form. The building
varies, depending on what is happening inside.
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