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PUSH — ROCHE BOBOIS
PUSH — ROCHE BOBOIS
Mexico City, Mexico
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Other Projects by JOEL ESCALONA STUDIO
PUSH — ROCHE BOBOIS
Mexico City, Mexico
PUSH
As the saying goes, good things come in three, and Push is not the exception. Designed for the renowned French brand Roche Bobois, with whom we are honored to share a successful history of design collaborations, Push is the third one of more yet to come.
Appealing and intriguing, Push is like a snapshot at the right moment, when the solid surface begins to melt, just as if it was softly fainting on top of its own structure. Push is a metaphor that celebrates the beauty of transformation, ironically frozen in time.
Manufactured with a metallic base with Maganese lacquer finish and top in PMMA, Push is available in different colors. The table set combines lightness and resistance, highlighting its timeless character.
Year / 2017
Client / ROCHE BOBOIS
Creative Director / Joel Escalona
Design Team / César Villegas & Oscar Estrada
Photo assistant / Mariana Loaiza
As the saying goes, good things come in three, and Push is not the exception. Designed for the renowned French brand Roche Bobois, with whom we are honored to share a successful history of design collaborations, Push is the third one of more yet to come.
Appealing and intriguing, Push is like a snapshot at the right moment, when the solid surface begins to melt, just as if it was softly fainting on top of its own structure. Push is a metaphor that celebrates the beauty of transformation, ironically frozen in time.
Manufactured with a metallic base with Maganese lacquer finish and top in PMMA, Push is available in different colors. The table set combines lightness and resistance, highlighting its timeless character.
Year / 2017
Client / ROCHE BOBOIS
Creative Director / Joel Escalona
Design Team / César Villegas & Oscar Estrada
Photo assistant / Mariana Loaiza
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