Puro Chile

New York, NY, United States

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Puro Chile

New York, NY, United States

Firm

YEAR

2009

VAMOS collaborated with Chilean architect Felipe Assadi to build Puro Chile, a country-branding project funded by the Chilean government and private investors. This 3,000 square foot multi-level commercial/cultural eventspace and boutique occupies a prominent ground floor corner site in Soho. The glass and steel storefront space showcases all-things-Chilean -- wine, gourmet foods, music, furniture, travel, and design. The design highlights Chilean materials and craft: most of the furniture and interior elements were shipped directly from Santiago. The space features floor-to-ceiling pivoting wine displays and can be fully transformed to host everything from a fashion show to a travel agency. Puro Chile also serves as a social hub; it has hosted earthquake relief benefits, concerts, art performances, and lectures by Chileans from NYC and abroad.