Add To Collection
Add to Collection
Purity Showroom
Purity Showroom
Dubai, United Arab Emirates
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
Other Projects by ambientStudio
Purity Showroom
Dubai, United Arab Emirates
Firm
STATUS
Built
YEAR
2020
SIZE
1000 sqft - 3000 sqft
BUDGET
$50K - 100K
The Purity showroom exhibits the timelessness of European design in a middle eastern context by reinventing an old and
anonymous villa and transforming its volumes and spaces into a series of distinct scenes.
More than retail, the showroom is an open, organized show case with hidden corners, shaded walkways, rejuvenating
oases and a dynamic, multi sensory experience using the design principles of simplicity, transparency, clean lines,
sequences and ordered geometries to create beauty.
A transparent glass boundary separates the showroom from the toad, creating a fluid, light boundary. Four large steps
sitting within a re-composite sustainable wood decking lead into the interior. Vertical and horizontal greenery, precise
forms using a linear water feature, is the welcoming element that introduces the visitors to all the spaces and levels. Public
and secluded, shaded and open spaces are then organized in a succession of “rooms” visible from the interior with display
areas of easily movable furniture elements. The back of the Villa has a living wall and dry garden - a moment of calm - which
is also a stunning and relaxing view from the workstations inside. The softscape is a regional one - where local and adapted
species are immersed into the site and are sustained by a smart computerized irrigation system.
The elements are selected - their physical attributes, colors, textures - with a simple color scheme with white being the
dominant color, paired with beige which can connect the building, the entrance and all elements in pure harmony.
The front garden palms are Washingtonia robusta in reduced frontal tree pits, selected in different sizes, to make the space
more cozy.
The fragrance is ensured to create a multi-sensory experience for guests an employees by selecting planting species
flowering during the winter season in Dubai. The team selected a Millingtonia hortensis (Jasmine Tree) in the front, and on
the side a very large Plumeria obtusa alba, and by using - as under canopy, a perfumed Murraya paniculata in a bed of
fluffy irregular Zoysia japonica. The large frontal green pit is “invaded” - on purpose - by a ground cover naturally growing
and found also on the beaches of Dubai - the Ipomea pes-caprae. The “wild” look near the frontal glass fence is also
obtained with a series of a large Pennisetum alba, to be kept tall and moving with the breeze coming from the nearby
beach. A tropical - more luscious - garden is in the back, protected from the heat, where Caryota mitis (fish tail palms) are
together with some Ravenala madagascariensis (traveller’s palms) and small Papyrus.
A very unique xeri (dry) garden is located at the back of the showroom, with a meticulous selection of heat and draught
tolerant plants: Agave Victoriae-reginae, the best ones for Dubai climate, plus many other specimen. Those are embedded
within white gravel, punctuated by ornamental local boulder rocks and strategically placed copper pipes - for creating a
play of shade and shadow during the day and night time. Small and medium specimen of Opuntia ficus-indica (Prickly
pear) from Italy, large Zamia furfuracea (Card boards palm) surrounded with Adenium obesum, (Rose of the desert) and
taller cacti, such as Euphorbia trigona (African milk tree cacti), Pilosocereus pachycladus (blue columnar cactus) were also
selected to occupy the larger lawn in the back of the Villa, with a fragrant climbing Jasminus officinalis (Jasmine planted and
“educated” on cables) to create a different and fast growing vertical garden.
anonymous villa and transforming its volumes and spaces into a series of distinct scenes.
More than retail, the showroom is an open, organized show case with hidden corners, shaded walkways, rejuvenating
oases and a dynamic, multi sensory experience using the design principles of simplicity, transparency, clean lines,
sequences and ordered geometries to create beauty.
A transparent glass boundary separates the showroom from the toad, creating a fluid, light boundary. Four large steps
sitting within a re-composite sustainable wood decking lead into the interior. Vertical and horizontal greenery, precise
forms using a linear water feature, is the welcoming element that introduces the visitors to all the spaces and levels. Public
and secluded, shaded and open spaces are then organized in a succession of “rooms” visible from the interior with display
areas of easily movable furniture elements. The back of the Villa has a living wall and dry garden - a moment of calm - which
is also a stunning and relaxing view from the workstations inside. The softscape is a regional one - where local and adapted
species are immersed into the site and are sustained by a smart computerized irrigation system.
The elements are selected - their physical attributes, colors, textures - with a simple color scheme with white being the
dominant color, paired with beige which can connect the building, the entrance and all elements in pure harmony.
The front garden palms are Washingtonia robusta in reduced frontal tree pits, selected in different sizes, to make the space
more cozy.
The fragrance is ensured to create a multi-sensory experience for guests an employees by selecting planting species
flowering during the winter season in Dubai. The team selected a Millingtonia hortensis (Jasmine Tree) in the front, and on
the side a very large Plumeria obtusa alba, and by using - as under canopy, a perfumed Murraya paniculata in a bed of
fluffy irregular Zoysia japonica. The large frontal green pit is “invaded” - on purpose - by a ground cover naturally growing
and found also on the beaches of Dubai - the Ipomea pes-caprae. The “wild” look near the frontal glass fence is also
obtained with a series of a large Pennisetum alba, to be kept tall and moving with the breeze coming from the nearby
beach. A tropical - more luscious - garden is in the back, protected from the heat, where Caryota mitis (fish tail palms) are
together with some Ravenala madagascariensis (traveller’s palms) and small Papyrus.
A very unique xeri (dry) garden is located at the back of the showroom, with a meticulous selection of heat and draught
tolerant plants: Agave Victoriae-reginae, the best ones for Dubai climate, plus many other specimen. Those are embedded
within white gravel, punctuated by ornamental local boulder rocks and strategically placed copper pipes - for creating a
play of shade and shadow during the day and night time. Small and medium specimen of Opuntia ficus-indica (Prickly
pear) from Italy, large Zamia furfuracea (Card boards palm) surrounded with Adenium obesum, (Rose of the desert) and
taller cacti, such as Euphorbia trigona (African milk tree cacti), Pilosocereus pachycladus (blue columnar cactus) were also
selected to occupy the larger lawn in the back of the Villa, with a fragrant climbing Jasminus officinalis (Jasmine planted and
“educated” on cables) to create a different and fast growing vertical garden.
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.