Architectural design firm Colkitt&Co was commissioned to carry out PUMA’s vision for the design of their factory outlet model to create a retail experience that aligns with their global, full-price locations. The interactive space is the result of a modular fixture concept encouraging flexibility, reuse and smart mass-production. All fixtures are mobile, including the fitting rooms, lending itself to interaction and change. This differs from traditional models that permanently attach expensive built-ins to walls that are destroyed once a lease is up, or a remodel takes place. Instead, the team created a kit of parts offering a variety of merchandise display functions, yet maintains a product-focused environment. To enhance the look and feel of the space, there is an appeal to the senses with many natural textures, including, hot rolled mild steel, bamboo, recycled leather, iron pipe, corrugated metal and plywood. Every material was thought out from the viewpoint of what is ubiquitous and available on every inhabited continent so the fixtures could be fabricated locally and take on regional characteristics. Branded elements are seen at the storefront, fitting rooms and register; all with red corrugated metal and jumping cats creating a fun and playful atmosphere. The graphics are giant magnets that can be changed out overnight, or substituted with custom artwork, depending on regional promotions or campaigns. The overall concept is setting a precedent for LEED certified retail design in the outlet mall setting. LED lighting in a diagonal pattern significantly reduces the lighting quantity and power load, making this design 35 percent more energy efficient than the California Energy Code and American National Standards. From the bamboo, recycled metals, modular furniture, basic pipes, LED lighting, and the simple methods of construction with just a socket set, the space is brimming with thoughtful choices relative to the future.
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