Projeto Concept Store

Brasília, Brazil

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Projeto Concept Store

Brasília, Brazil

Firm

Rodrigo Biavati Arquitetos Associados

Type

Commercial › Retail Showroom Shopping Mall

STATUS

Built

YEAR

2024

SIZE

0 sqft - 1000 sqft

The Projeto Concept store is a sales point and corporate furniture showroom located in a design and furniture shopping mall in Brasília, Federal District. To make the store more inviting and enhance the visibility of the furniture collection to shopping visitors, we completely opened the store to the corridor allowing for full integration between the store interior and the mall circulation.
By removing the glass closure of the previous store, a new facade was created adjacent to the mezzanine, set back into the store. To enhance this new facade, we created a box with a backlit panel in milky white structural polycarbonate, in modules fitted into metal profiles. We extended the polycarbonate panel continuity to the side above the staircase leading to the upper level and under the ribbed concrete slab, providing a three-dimensional illuminated volume as the main facade of the store. On the back walls, both on the ground floor and the mezzanine, structural polycarbonate is also used as a continuity of the visual element in the facade.
Located at a corner point, we took advantage of the visibility from the crossing axes to create two chair displays. One horizontal, composed of modules at different levels positioned at the corner of the store; and another vertical, composed of niches that open alternately, both perpendicular and parallel to the main corridor. The chairs displayed in the higher niches are illuminated by built-in LED profiles and are visible from the mall's main entrance, where the vertical display is facing. The horizontal displays allow for easy handling by customers as they position the chairs in a passage and visibility point. In addition to these displays, the showroom environments on the mezzanine and ground floor have their layout freely available for updates and adjustments for part exchange as needed by the clients.
To enhance the furniture pieces, we applied neutral shades of gray and graphite on the ceiling and walls, where the fabrics and wooden finishes of the collection in the showroom stand out, along with the plants and ornaments that complement the ambiance. The orange, which is part of the brand's visual identity, is used selectively in some modules of the ribbed slab on the mezzanine and on the backs of the niches of the vertical chair display, alternately.