Project Earth Day embodies more than sustainable, chic,
eco-fashion. It expresses and exemplifies the inherent
connections that exist between all the creative fields.
Architecture, Fashion, Product Design, Artisans, Interior
Design, and Graphic Design all share similar facilities in
their respective approaches and end-products which,
nowadays, are exaggerated even more by the need for
sustainability and the creative and innovative processes
involved in being as "Green" as possible. Our goal was to
show this latent connection, bringing it to fruition in the
light of "green" design.
The primary idea was to show the connection between fashion
and architecture and bring to light the sustainable natures
of each. For us, this connection lay most vibrant in urban
culture. New York City. And within the urban context there
are three primary locations where the connection between
nature and city occur, which are the "edge," the "void,"
and the one we chose would work best, the "unintended."
Unintended, meaning the place where no one set out to make
an
eco-friendly place, but it happened to evolve into that.
The location, or backdrop, where this takes place is the
alley. It is the "back-side" of the city and it brings us
back to a time and place where "sustainable" design was
necessary. Back to the time when we needed air and light to
be able to inhabit (a place). After the advent of modern
architecture, and our ability to create and mitigate our
environment, we forgot about light and air. We remember
now, partially due to the growing fashion of it, and wanted
to stress this concept in our design. Architecture should
not be considered "Green" because inherent to the practice
should be the consideration of
the environment.