PLDT stores immerse consumers into an experience of services they are about to partake. It takes the experience through gadgets or devices out to a hub that physically showcases the smallest elements, which make telecommunications possible. It describes the sharing of data and information through a line of possibilities. The transmittance of data and connectivity is translated into the visuals of a space.
This is a response to the challenge of veering away from the traditional, focusing more on the three passion points (home, entertainment, and experience) so consumers may feel how the different brands can craft for them a fully converged home and away experience.
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