Concept
Creating a scenario, a white curtain, as a setting for the cars to be delivered to the journalists.
Project
A collapsible, removable metal structure that slots into the BMW garage.
The metal profiles are covered by a white micro-perforated screen that defines the space. Low energy consumption LED strips are arranged vertically, illuminating the cars and accentuating the curtain effect.
The undulating plan, which is opaque when the LED lights are off and translucent when they are on, presents a contrast to the grey fair-faced concrete of the garage, specifically representing an event for the cars.
A stage, with wide plank flooring in Riga pinewood, and a smooth white plasterboard ceiling installed in a garage.