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Premium Goods
Premium Goods
Houston, TX, United States
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Other Projects by Ordinary Architecture Practice
Premium Goods
Houston, TX, United States
Type
STATUS
Built
YEAR
2022
SIZE
1000 sqft - 3000 sqft
BUDGET
$100K - 500K
Located in the heart of Houston’s iconic Rice Village shopping district, Premium Goods has become a sought-after destination for those passionate about style and sneaker culture.
Sneaker brands have long relied on a simplistic formula when designing sneakers for women: take a popular men's sneaker, shrink it down, and add a splash of pink. However, this outdated approach is finally being left behind as more brands recognize the importance of catering to over half the population with thoughtful, unique designs.
The redesign of Premium Goods embodies this shift offering a fresh and inclusive shopping experience. The store features dedicated sections for women and men, separated yet seamlessly connected by a breeze block wall. This design choice honors the distinct needs of all shoppers while maintaining a cohesive and visually connected environment.
The custom designed furniture and displays allow for versatility in merchandising, and flexibility in use as the space can seamlessly transition from a retail store to a gallery or community event space. The materials, textures, and tones provide a clean backdrop for colorful merchandise. The subtle curves and simple forms of the architecture take inspiration from the merchandise on the shelves.
Sneaker brands have long relied on a simplistic formula when designing sneakers for women: take a popular men's sneaker, shrink it down, and add a splash of pink. However, this outdated approach is finally being left behind as more brands recognize the importance of catering to over half the population with thoughtful, unique designs.
The redesign of Premium Goods embodies this shift offering a fresh and inclusive shopping experience. The store features dedicated sections for women and men, separated yet seamlessly connected by a breeze block wall. This design choice honors the distinct needs of all shoppers while maintaining a cohesive and visually connected environment.
The custom designed furniture and displays allow for versatility in merchandising, and flexibility in use as the space can seamlessly transition from a retail store to a gallery or community event space. The materials, textures, and tones provide a clean backdrop for colorful merchandise. The subtle curves and simple forms of the architecture take inspiration from the merchandise on the shelves.
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