Respect the strong main form of the existing building and strengthen it by removing the gallery on the first floor so that the building connects to the street. The façade looks higher and the main entrance of the theatre gets a prominent place.
The structure of the new closed façades makes it possible to fill panels with posters or to choose glass instead of Corian, depending on the needs of the users. This free structure of the façades is a result of the supporting system of the screen.
The lines in the ceiling inside and in the eaves are lighting lines. The switching laser lights intensifies the structure of lines and makes that the cinema is noticed en recognized all over the city.
The screen, like a red evening gown, dresses the building and changes it into a sparkling image. It represents the world of theatres, feasts, joy, culture and beauty and refers also to the wish of the visitors to see and to be seen. Dressed in this flagrant evening gown, the theatre places itself in the middle of Moscow’s night-life.