The design concept for the new Prassa’s store was inspired on the '50s. The client aimed for an extremely comfortable and feminine space. The idea took the shape of a big walking closet, transforming a commercial store into a private and intimate space. The taupe colours of the walls and shelves and the reflection game created throughout several mirrors along the rooms were meant to inspire the contemporary women, taking the costumers into a diva environment of the 50’s so close to the promoters.