The iconic new 20,000-SF Port Canaveral Exploration Tower expresses the common characteristics—transience, function and imagery—of Brevard County's many stories: cruising, the space coast, the military, nature, and beaches. The building's dynamic form and features—sun louvers, exposed structure and iridescent skin—contribute to a constant sense of movement as the sun plays across the structure, meet functional needs, and evoke imagery of the Port and County. A rocket ready to launch, a surfboard in the sand, a ship's hull, a rocket contrail, all can be seen in the structure's striking presence.