Porsche Studio is a cutting-edge retail space designed to showcase the heritage and legacy of innovation that defines the Porsche brand. Envisioned as a gathering space where Porsche owners and enthusiasts can build community together, the design features an exhibition space that celebrates the internationally renowned brand’s distinctive racing and design history.
Located within a beautifully renovated industrial warehouse in the Pearl District, the vibrant arts and culture hub of Portland, Oregon, the design captures the vibe of an international art gallery. Glass garage-style doors and windows put Porsche design on display, inviting pedestrians and onlookers in to a voluminous yet intimate experiential space. The interiors draw inspiration from the brand itself, translating the famous lines, curves, and colors of Porsche’s vehicles into a modern studio design with a singularly Porsche aesthetic.
With the unique distinction of being the first Porsche Studio in the United States, the design incorporates an all-new Porsche materials package with a strong Pacific Northwest influence. Italian Terrazzo floor tiles and hand-finished walnut panels evoke the look of Porsche’s international studios without trying to imitate, while the prominence of locally-crafted ceramic tiles and other regionally sourced materials elegantly affirm the connection between the brand’s historic past and vision for the future.
A sleek, spacious garage provides a flexible, multipurpose venue for workshops and seminars, and can be adapted for a variety of events to host lectures, screenings, music performances, and community activities. A curated boutique is adorned with Porsche merchandise, a collection of vintage and modern road maps, exhibit spaces, and a mounted Porsche 911. Resources for planning trips and rallies are a central draw for the local Porsche community. A coffee and wine bar provides an upscale yet casual gathering place for visitors, serving Porsche’s local events and welcoming the public during Portland’s art walks.
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