the PORSCHE NOW store was open from october 2023 to march 2024.
the concept and design development for the world wide roll out was done by PLAJER + FRANZ.
sustainability was an important aspect of the concept, so we focussed on using environmentally friendly and sustainable resources as well as on creating a modular design, which can be re-used.
sustainability and luxury do not necessarily exclude each other.
PHOTO CREDITS: porsche zentren berlin