During the Anrhem Mode Biënnale 2009 Jos Blom designed a pop-up store for the department store De Bijenkorf. The shape was related tot the biënnale pavilions we designed as well. Pop-ub, as the design is called, basically is a stripped and scaled version of those pavilions. In three Pop-ubs through the Arnhem Bijenkorf work of young dutch fashion designers like Bas Kosters, ...and Beyond, and Daryl van Wouw was displayed and sold.