With the growth of online banking and mobile apps, nearly 50% of bank transactions occur outside of a traditional physical store. PNC recognizes this growth in the adoption of technology, but also understands the importance of convenience and customer service in the financial industry. With this in mind, we worked with Eventive and PNC to create the pop up branch, an innovative and community-oriented concept that’s traveling to different PNC markets.
PNC is becoming one of the nation’s top banking choices by adapting to consumer trends and needs. The pop up branch is part of this initiative to introduce the brand and their services to high-growth markets. Following strong runs in Atlanta and Chicago, the space will be in uptown Charlotte through July 9th.
Although small in footprint, the 20’ x 8’ container environment houses many of the amenities of a full-service branch, including a 24-hour DepositEasysm ATM that can cash checks, deposit multiple checks or cash, and even dispense $1 bills. Customers can also open new accounts, order debit cards, or get information on loans and other products and services.
Traditionally for a brand to breach a market, they invest in expensive brick-and-mortar with a large staff, and operational costs. PNC recognizes that there is more than one way to engage with their consumers. With that strategy in mind, and in coordination with their push in becoming more involved with arts and education within communities of PNC markets, the pop up branch can set up in high traffic areas, is easily accessible to community-members, and can move from market to market for high brand visibility and interaction.
We want to thank Eventive and PNC for this great opportunity and continually pushing and innovating the consumer industry.