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Plymouth Meeting Mall Expansion
Plymouth Meeting Mall Expansion
500, West Germantown Pike, Plymouth Meeting, PA, United States
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Other Projects by CREATE Architecture Planning & Design
Plymouth Meeting Mall Expansion
500, West Germantown Pike, Plymouth Meeting, PA, United States
Type
YEAR
2009
SIZE
500,000 sqft - 1,000,000 sqft
BUDGET
$10M - 50M
What was originally
conceived as a mix used environment fell into the development trap of being
just another mall. CREATE was charged
with the assignment to truly bring back the notion that the property could be a
place where work, fun and necessity could intertwine essentially under one
roof, or at least at one location. The
new Owner’s of the mall,
knew they had a diamond in the rough upon its purchase and set out on a
challenging venture. Open air plazas
were designed to encompass all four existing entrances of the mall. Each with a different identity they offer,
dining experiences, fashion, entertainment and anchoring the lifestyle
expansion wing a new Whole Foods market.
This is no longer your regular mall.
Architecturally each plaza
is unique, yet color tones and stylized concrete pavement help to create an
identity to the property as a whole so it does not appear hap hazard or
chaotic. Modern forms and structures
abound. This is not a look back at the
market or history, the design sets the tone for what retail developments are to
become. The current economy actually
escalates the importance of true mixed use centers such as Plymouth to become the norm. As such, CREATE was given architectural
license to have fun, provide design that would attract tenants, will allow for
corporate identity yet truly allow the property to be re-branded as a whole and
not as individual parts. All materials in the
spectrum are used, in harmony with each other producing an elegant effect. Whole Foods more natural earth tones, brick
and wood façade include contemporary metal work and environmentally conscious
sun shades on its curtain wall are counterbalanced by a very modern looking
structure at the opposite end of the plaza which houses the underground parking
ventilation system and emergency exit.
The facades of adjacent tenants include granite, marble, EIFS, brick and
stone and each tenant uses a material from one of the others so that the
overall elevation works together. On
both the North and South promenade there is what appears to be a whimsical play
of light stanchions. But at closer look,
one realizes they are purposely placed to help define the pattern of traffic
from one anchor of the mall, out, back, in, around and back out again all the
way to the on site bus depot. It’s a
subconscious play of way finding at its best!
Most redevelopments claim to
reinvent their properties; few come actually close to deliver on anything more
than a marketing slogan. Plymouth
Meeting Mall not only delivers but hit a homerun out of the park taking the
Victor Gruen designed town center and provide the market in which it serves
with a true one stop shopping destination for food, entertainment, apparel,
banking, an office building and even a church!
conceived as a mix used environment fell into the development trap of being
just another mall. CREATE was charged
with the assignment to truly bring back the notion that the property could be a
place where work, fun and necessity could intertwine essentially under one
roof, or at least at one location. The
new Owner’s of the mall,
knew they had a diamond in the rough upon its purchase and set out on a
challenging venture. Open air plazas
were designed to encompass all four existing entrances of the mall. Each with a different identity they offer,
dining experiences, fashion, entertainment and anchoring the lifestyle
expansion wing a new Whole Foods market.
This is no longer your regular mall.
Architecturally each plaza
is unique, yet color tones and stylized concrete pavement help to create an
identity to the property as a whole so it does not appear hap hazard or
chaotic. Modern forms and structures
abound. This is not a look back at the
market or history, the design sets the tone for what retail developments are to
become. The current economy actually
escalates the importance of true mixed use centers such as Plymouth to become the norm. As such, CREATE was given architectural
license to have fun, provide design that would attract tenants, will allow for
corporate identity yet truly allow the property to be re-branded as a whole and
not as individual parts. All materials in the
spectrum are used, in harmony with each other producing an elegant effect. Whole Foods more natural earth tones, brick
and wood façade include contemporary metal work and environmentally conscious
sun shades on its curtain wall are counterbalanced by a very modern looking
structure at the opposite end of the plaza which houses the underground parking
ventilation system and emergency exit.
The facades of adjacent tenants include granite, marble, EIFS, brick and
stone and each tenant uses a material from one of the others so that the
overall elevation works together. On
both the North and South promenade there is what appears to be a whimsical play
of light stanchions. But at closer look,
one realizes they are purposely placed to help define the pattern of traffic
from one anchor of the mall, out, back, in, around and back out again all the
way to the on site bus depot. It’s a
subconscious play of way finding at its best!
Most redevelopments claim to
reinvent their properties; few come actually close to deliver on anything more
than a marketing slogan. Plymouth
Meeting Mall not only delivers but hit a homerun out of the park taking the
Victor Gruen designed town center and provide the market in which it serves
with a true one stop shopping destination for food, entertainment, apparel,
banking, an office building and even a church!
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