For Jean-Francois Milou, the studio's Niort-born founding architect, the transformation of Place de la Brèche was an opportunity to give his native city "what any project in Paris would demand of the architect; a beautiful place of the highest design standards which transforms the site for the greater good." Revitalizing what had become a weary city square and encouraging greater visitation among populations increasingly attracted to peripheral commercial centres were the major aims of the project.
The status of Place de la Brèche as a national heritage site meant that studioMilou was obliged to overcome innumerable design challenges to integrate large public amenities in such a way that they would not undermine the site's integrity and visual unity. The brief included a 530-place underground garage, a 12-screen multiplex cinema and 1,500 m2 of exhibition space, along with cafes, restaurants and kiosks and key public transport points. To these core amenities, studioMilou proposed the inclusion monumental pavilions, a children's playground, a themed garden and a mirror pool within the garden.
studioMilou's design locates the amenities where they cannot interrupt the expansive and peaceful nature of the garden. Inspired by 17th century landscaping traditions and yet entirely contemporary, the gardens sit above underground cinemas and a large parking spaces. These were created by constructing a large passageway below ground level which could be classified as a road, enable a secure entrance to the cinemas and ensure sufficient access/exit routes to meet safety regulations.
Now thriving city square attracting visitors of all ages and contributing to a new dynamism in Niort, Place de la Brèche's design and landscaping was awarded, in 2014, the prestigious Victoire d'Or, a national award.