Pioneer Federal Credit Union is a community based credit union that is taking the meaning of community to new levels. A new branch bank on Broadway Avenue in Boise reflects PFCU’s recent rebranding with fresh new colors and new marketing strategies to literally bring the community into the bank. Pioneer Federal wanted a space that is open and fresh - a place where people can hang out, access WiFi, and even host a community meeting or event.
CSHQA provided interior design for this retail banking project (architecture by others). CSHQA designers challenged Pioneer to break from their preconceived notions of not only how a bank looks, but also how it works.
Vibrant colors without the traditional dark woods prevail. The open space reveals accessible staff visible from many vantage points, including the front door, and room to relax. A community room is available after hours. Located on Broadway Avenue, many of the banks’ target customers are younger, tech savvy and looking for a place that feels right. Design features include using carpet tiles in wayfinding patterns leading from the front door, and greeter's podium) to teller spaces, offices and lounge areas. Interior lighting compliments daylighting and focuses attention on interior messaging and marketing.