This is a conceptual installation of doors, which part of exhibition called: 1001 doors reinterpreting traditions. This installation is based on the relationship between globalization and localization. The tittle 'pincuk' is a reference for the basic traditional plate from banana leaf, which normally be used by local people in Indonesia for replacing the ceramic plate with pincuk. It is very practical as a media to put food on top of it, on the other hand we are live in contemporary society which our food also media. Since the rapid transformation of information technology people put the media as virtual food which we have to eat it every single day. In globalized world we can understand that locality become part of ingredient of globalization. This installation is represent the virtual door which provide people to always ask themselves and their relationship with new era. (budi pradono 2011)