Piaget Flagship Boutique

China

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Other Projects by Neri&Hu Design and Research Office

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Qujiang Museum of Fine Arts Extension

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Incision | Nantou City Guesthouse

Piaget Flagship Boutique

China

Firm

Neri&Hu Design and Research Office

Type

Commercial › Retail

STATUS

Built

YEAR

2023

Neri&Hu’s design for Piaget’s new storefront on Canton Road draws on the wealth of historic architecture in Kowloon, channeling the innate respect for craftsmanship integral to the watchmaking heritage. Bespoke ceramic tiles glazed in nuanced shades of blue lend the store its architectural presence, complemented by an array of customized metals and concrete - all woven together like an exquisite instrument. The project celebrates the storefront as a jeweled urban monument and repurposes the commercial façade to bring a new monumental presence and civic potency.

Neri&Hu approached the project with a desire to respond not only to Piaget’s dedication to craftsmanship and innovation in the field of chorography, but also to the site location itself. Situated in the historic wharf area of Kowloon, this district possesses a set of unique qualities. Energized by the canton railway, which once linked to the mainland, it is a vibrant hub for trade and culture, and this dynamic exchange is reflected in the material selections. The metal-work makes reference to the site’s industrial past, while the ceramic tiles are sourced from Jingdezhen, a place that has been producing porcelain for over 1,000 years.

Neri&Hu introduces a calm and elegant presence to the storefront condition through the use of authentic crafted materials, whose natural qualities are highlighted by their placement and detailing. Custom-shaped handmade ceramic tiles, glazed in nuanced shades of deep blue, are framed in bronze. The combination of materials woven together in refined detail injects Piaget’s DNA into its new home on Canton Road. Much like civic monuments of ancient times, this approach reinforces the notion of architecture as a cultural symbol for the city and a mirror to our shared heritage and values.