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PHILIPS Greater China Headquarters
PHILIPS Greater China Headquarters
Shanghai, China
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Other Projects by COLORFULL YUJING
PHILIPS Greater China Headquarters
Shanghai, China
Firm
Type
STATUS
Built
YEAR
2017
SIZE
1,000,000 +
BUDGET
Undisclosed
01 BACKGROUND
PHILIPS was one of the first foreign-invested enterprises to enter China, establishing its first joint venture in 1985. Its Greater China headquarters is located in Jing’an. Since 2013, COLORFULL Design has dedicated five years to creating a customized headquarters campus for Philips, which settled in Daning, Jing’an. This marked a new chapter in Philips’ development in China. In 2021, Philips established three innovation centers in China around the themes of “software,” “products,” and “systems” for localized innovation, with the software-focused center being based at the Shanghai Jing’an headquarters.
Located on Lingshi Road in Jing’an District, Shanghai, and adjacent to Metro Line 1, the project is next to the largest green space in downtown Shanghai—Daning Park. The site area spans 50,000 square meters, with a total building area of approximately 170,000 square meters after construction. This project leverages excellent natural resources and transportation conditions to create a low-density, garden-style headquarters campus within a high-density urban environment.
02 PLANNING
Departing from traditional headquarters office park, we proposes a "low-density campus" concept. By segmenting the building mass and reducing the scale of individual buildings, spaces between buildings are moderately narrowed. Through detailed sunlight calculations, CFD simulations of ventilation, and comprehensive BIM-based 3D urban spatial simulations, the overall layout was shaped, maximizing access to natural light, ventilation, scenic views, and exclusive spaces.
The commercial zone is positioned in the northeast of the site, with storefronts along the street and courtyard layouts that meet both internal campus needs and serve the surrounding community, forming a dynamic open block. The office area, located in the southwest, is separated from commercial zones by efficient flow planning, ensuring a quiet, private work environment. A north-south internal street links offices, retail, and the landscape, while courtyard landscapes along the internal street provide multifunctional spaces for relaxation and socialization, fostering an ecologically green work environment.
03 FAÇADE
The façade design, based on relationships with urban roads and internal streets, establishes distinct façades for both the city and internal streets, creating a "breathing" workspace.
Façades facing the urban roads: The campus’s east side serves as the primary city-facing display, with ultra-slim beam-and-slab structures forming a continuous façade closely linked to the urban environment, acting as a dialogue window between the city and the Philips brand.
Façades facing the internal streets: The north and south façades are divided into a vertical modular grid of 8.4m and a horizontal grid of 4.2m, aligning with the column grid and floor height. A staggered balcony design provides comfortable outdoor spaces. The grid-patterned façade breaks the monotony, creating layered shadows while offering passive shading, optimal lighting conditions, and outdoor views while minimizing heat absorption.
The building encloses courtyards that echo the terraces’ landscape. The stepped terrace design accommodates different levels’ outdoor needs, maximizing light, air, and greenery. The resulting spatial richness enhances dimensionality, encouraging activities such as viewing, resting, and exploring, which invigorates campus spaces.
Rational placement of operable windows enhances natural ventilation, reducing dependency on mechanical systems. This not only aids site ventilation and pollutant dispersion but also helps regulate indoor temperatures, contributing to employee well-being and creating a truly “breathing” office experience.
PHILIPS was one of the first foreign-invested enterprises to enter China, establishing its first joint venture in 1985. Its Greater China headquarters is located in Jing’an. Since 2013, COLORFULL Design has dedicated five years to creating a customized headquarters campus for Philips, which settled in Daning, Jing’an. This marked a new chapter in Philips’ development in China. In 2021, Philips established three innovation centers in China around the themes of “software,” “products,” and “systems” for localized innovation, with the software-focused center being based at the Shanghai Jing’an headquarters.
Located on Lingshi Road in Jing’an District, Shanghai, and adjacent to Metro Line 1, the project is next to the largest green space in downtown Shanghai—Daning Park. The site area spans 50,000 square meters, with a total building area of approximately 170,000 square meters after construction. This project leverages excellent natural resources and transportation conditions to create a low-density, garden-style headquarters campus within a high-density urban environment.
02 PLANNING
Departing from traditional headquarters office park, we proposes a "low-density campus" concept. By segmenting the building mass and reducing the scale of individual buildings, spaces between buildings are moderately narrowed. Through detailed sunlight calculations, CFD simulations of ventilation, and comprehensive BIM-based 3D urban spatial simulations, the overall layout was shaped, maximizing access to natural light, ventilation, scenic views, and exclusive spaces.
The commercial zone is positioned in the northeast of the site, with storefronts along the street and courtyard layouts that meet both internal campus needs and serve the surrounding community, forming a dynamic open block. The office area, located in the southwest, is separated from commercial zones by efficient flow planning, ensuring a quiet, private work environment. A north-south internal street links offices, retail, and the landscape, while courtyard landscapes along the internal street provide multifunctional spaces for relaxation and socialization, fostering an ecologically green work environment.
03 FAÇADE
The façade design, based on relationships with urban roads and internal streets, establishes distinct façades for both the city and internal streets, creating a "breathing" workspace.
Façades facing the urban roads: The campus’s east side serves as the primary city-facing display, with ultra-slim beam-and-slab structures forming a continuous façade closely linked to the urban environment, acting as a dialogue window between the city and the Philips brand.
Façades facing the internal streets: The north and south façades are divided into a vertical modular grid of 8.4m and a horizontal grid of 4.2m, aligning with the column grid and floor height. A staggered balcony design provides comfortable outdoor spaces. The grid-patterned façade breaks the monotony, creating layered shadows while offering passive shading, optimal lighting conditions, and outdoor views while minimizing heat absorption.
The building encloses courtyards that echo the terraces’ landscape. The stepped terrace design accommodates different levels’ outdoor needs, maximizing light, air, and greenery. The resulting spatial richness enhances dimensionality, encouraging activities such as viewing, resting, and exploring, which invigorates campus spaces.
Rational placement of operable windows enhances natural ventilation, reducing dependency on mechanical systems. This not only aids site ventilation and pollutant dispersion but also helps regulate indoor temperatures, contributing to employee well-being and creating a truly “breathing” office experience.
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