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Pharmacophore: architectural placebo
Pharmacophore: architectural placebo
97, Kenmare Street, Manhattan, New York, NY, United States
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Other Projects by Harrison Atelier (HAt)
Pharmacophore: architectural placebo
97, Kenmare Street, Manhattan, New York, NY, United States
YEAR
2011
Storefront for Art and
Architecture presented Pharmacophore:
Architectural Placebo, part of a growing body of Harrison Atelier
(HAt) collaborations bridging design with performance. The
dance-installation work was conceived, designed and directed by HAt
founders
Seth Harrison and Ariane Lourie Harrison,
choreographed
by Silas Riener and performed by Merce Cunningham Dance Company members
Riener,
Rashaun Mitchell, Jamie Scott and Melissa Toogood. The very ideas
underlying Pharmacophore: Architectural
Placebo epitomized the unique intersection HAt occupies-where art meets
science, technology and medicine, and the real and the imagined become a highly
nuanced blend. The title of the project represents the composite figure of two
medical terms. Pharmacophore is used
by doctors and drug researchers to describe any family of similarly-shaped
molecular structures that interact predictably with a particular biological
target. Placebo effect is a
beneficial change in a biochemical state, temporary and unreliable, produced in
anticipation of therapy. The interaction of the two assumed a beguiling
complexity. Placebo effects are augmented by marketing campaigns, social
ambition, quests for scientific success as well as the institutional apparatus
of white coats, prescription labels and medical instrumentation. Often the
appearance of side effects can trigger the placebo effect of an otherwise
inefficacious drug. Sometimes a placebo effect can be caused by a diagnosis.
Where, then, is the line between pharmacophore and placebo? What are our
cultural placebos, the conventions and assumptions on which we rely every day?
Is medicine itself one such placebo-pharmacophore? Having taken these questions
as conceptual touchstones, Pharmacophore:
Architectural Placebo was HAt's exploration of the cultural and
philosophical economy that surrounds medicine, technology, and the human
prospect in the 21st century.
Architecture presented Pharmacophore:
Architectural Placebo, part of a growing body of Harrison Atelier
(HAt) collaborations bridging design with performance. The
dance-installation work was conceived, designed and directed by HAt
founders
Seth Harrison and Ariane Lourie Harrison,
choreographed
by Silas Riener and performed by Merce Cunningham Dance Company members
Riener,
Rashaun Mitchell, Jamie Scott and Melissa Toogood. The very ideas
underlying Pharmacophore: Architectural
Placebo epitomized the unique intersection HAt occupies-where art meets
science, technology and medicine, and the real and the imagined become a highly
nuanced blend. The title of the project represents the composite figure of two
medical terms. Pharmacophore is used
by doctors and drug researchers to describe any family of similarly-shaped
molecular structures that interact predictably with a particular biological
target. Placebo effect is a
beneficial change in a biochemical state, temporary and unreliable, produced in
anticipation of therapy. The interaction of the two assumed a beguiling
complexity. Placebo effects are augmented by marketing campaigns, social
ambition, quests for scientific success as well as the institutional apparatus
of white coats, prescription labels and medical instrumentation. Often the
appearance of side effects can trigger the placebo effect of an otherwise
inefficacious drug. Sometimes a placebo effect can be caused by a diagnosis.
Where, then, is the line between pharmacophore and placebo? What are our
cultural placebos, the conventions and assumptions on which we rely every day?
Is medicine itself one such placebo-pharmacophore? Having taken these questions
as conceptual touchstones, Pharmacophore:
Architectural Placebo was HAt's exploration of the cultural and
philosophical economy that surrounds medicine, technology, and the human
prospect in the 21st century.
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