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Phamish
Phamish
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Phamish
Phamish is a
Vietnamese Restaurant located at Darlinghurst, Sydney. We were approached by the owners to
create a new image for Phamish using elements of “chrysanthemum” and
“gold”.
As we have had extremely limited space to work with,
we started by thinking that if the “new image” we were creating not only serves
as graphic design, it would be fantastic if it could also contribute to creating a sense of expansion in space.
From here we focused on the “partition” as a system
which softly defines the spaces and is widely utilised in Asia, then decided to
randomly locate five “partitions” which features both “chrysanthemum” and “gold”. As a result a space was formed between
“partition” and the existing walls, which is where people can feel the sense of
depth. Furthermore, by dividing
the chrysanthemums into five panels, the void between the sliced-open
chrysanthemums gives room for more imaginary chrysanthemum to form in the human
brain.
By designing the effects created by the partitions,
the imaginary pictures expand beyond the visible, and we believe this imaginary
expansion ultimately links to the expansion in sense of space.
Vietnamese Restaurant located at Darlinghurst, Sydney. We were approached by the owners to
create a new image for Phamish using elements of “chrysanthemum” and
“gold”.
As we have had extremely limited space to work with,
we started by thinking that if the “new image” we were creating not only serves
as graphic design, it would be fantastic if it could also contribute to creating a sense of expansion in space.
From here we focused on the “partition” as a system
which softly defines the spaces and is widely utilised in Asia, then decided to
randomly locate five “partitions” which features both “chrysanthemum” and “gold”. As a result a space was formed between
“partition” and the existing walls, which is where people can feel the sense of
depth. Furthermore, by dividing
the chrysanthemums into five panels, the void between the sliced-open
chrysanthemums gives room for more imaginary chrysanthemum to form in the human
brain.
By designing the effects created by the partitions,
the imaginary pictures expand beyond the visible, and we believe this imaginary
expansion ultimately links to the expansion in sense of space.
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