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Pets Carnival Box Hill
Pets Carnival Box Hill
Melbourne, Australia
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Other Projects by Rptecture Architects
Pets Carnival Box Hill
Melbourne, Australia
Pets Carnival is a celebration of the joy and playfulness that comes with being a pet owner. The concept is to initiate new ways of shopping for our pets. By personalising and humanising the experience, we can instigate a movement of thought, where pets are more than just animals, but are an integral part of the family. This new and exciting idea rivals the traditional pet shops that are commonly seen.
The colour application endeavours to offset the segmented nature of the small products predominantly sold in the shop. By streaking three wedges of colour starting at the floor, moving along the partitions and onto the ceiling, the colour acts as a gelling agent to form a cohesive space, and counters the clutter that small items can produce. High chroma colours, such as primary colours, are used to create contrast between the neutral tones of the construction materials. Red, blue and yellow paint is applied at the framing of the amplified scale of the kennel like structures. When mixing primary colours, a new colour is created. These colours are conveyed through the transparent, neon acrylic tubes. Placed at the shopfront, they create a tinted luminosity at the entrance. This glow contributes to the unique and fun atmosphere associated with the Pets Carnival brand. Together, the entire colour palette encapsulates the frivolity of the carnival concept, whilst honouring the intent of the store.
The colour application endeavours to offset the segmented nature of the small products predominantly sold in the shop. By streaking three wedges of colour starting at the floor, moving along the partitions and onto the ceiling, the colour acts as a gelling agent to form a cohesive space, and counters the clutter that small items can produce. High chroma colours, such as primary colours, are used to create contrast between the neutral tones of the construction materials. Red, blue and yellow paint is applied at the framing of the amplified scale of the kennel like structures. When mixing primary colours, a new colour is created. These colours are conveyed through the transparent, neon acrylic tubes. Placed at the shopfront, they create a tinted luminosity at the entrance. This glow contributes to the unique and fun atmosphere associated with the Pets Carnival brand. Together, the entire colour palette encapsulates the frivolity of the carnival concept, whilst honouring the intent of the store.
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