Located in the Bahamas, Royal Caribbean's private island retreat, Perfect Day at CocoCay, underwent a large-scale renovation. Leading the design was Gensler NY, who partnered with DCL to build out an extensive branding, wayfinding and experiential design program.
One of the feature elements was the primary island branding - 10' tall dimensional letters posted on staggering supports (between 5' and 10' above grade) along the Iron Shore. Using a MultiCam CNC router, the faces were cut out of 1/4" aluminum with a 1/4" aluminum rib structure and 3/16" aluminum returns. The letters were engineered to withstand 180 MPH wind loads and 8 foot seas crashing into the Iron Shore.
The letters were engineered, fabricated and painted by DCL in their Orlando facility, packed in shipping containers and delivered to the private island via cargo vessel. Installation was set 5' below grade using core drilling and marine-grade epoxy grout.
The final result is a bold, playful welcome, visible to approaching cruise ships and visitors as the make their way through the arrival Colonnade and onto the private island for a day of fun.
Completed photos courteous of Royal Caribbean International.
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