Designed by the Milan-based studio Vudafieri-Saverino Partners, the new Peck is located in the CityLife Shopping District, the largest urban shopping district in Italy.
Claudio Saverino and Tiziano Vudafieri have defined a concept capable of expressing the fundamental features of Peck’s historic identity, bringing it into a design which is at once timeless and highly contemporary. It is, first and foremost, a project of “designing relationships”, namely those between different people and times.
The interior design was structured so as to provide a narrative continuity throughout the different areas to create a fluid relationship between the delicatessen, restaurant, wine bar and cocktail bar. Four places which differ in their function and relationship with the public, but which all make for a unique experience.
The space pays tribute to post-war Milan, the reconstruction, the economic miracle - the Milan in which the legend of Peck established itself - without making the place didactic. The quotations pay homage to a shared history: the flooring is redolent of historic Milanese stone, the ceppo di Gré from the quarries of Lake Iseo; the restaurant’s false ceiling, with wooden panelling, recalls Villa Necchi Campiglio of the great Milanese architect Piero Portaluppi; the struts which hold up the shelves are evocative of the BBPR’s Velasca Tower; for the seating, meanwhile, Gio Ponti was chosen: elegance and essentiality. Subliminal, rather than explicit, messages of a sober yet bold Milanese character. The decorative lamps, with their modern, post-industrial look, are intended to recall the aesthetic tradition of Milanese palaces, with attention to the choice of light fixtures whose presence is peculiar.
The iconic materials of Peck, such as wood, black iron and copper, have been reinterpreted in a contemporary way; even in the kitchen, the white and blue tiles from the kitchens of via Spadari have been reused.