Pazia Experience Plaza Indonesia

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Pazia Experience Plaza Indonesia

Firm

ILATAAJ

Type

Commercial › Retail

YEAR

2010

SIZE

25,000 sqft - 100,000 sqft

BUDGET

$100K - 500K

This project is a new retail outlet for Pazia in Plaza Indonesia, Jakarta. Like Pazia Fx, the shop houses diplays for Pazia products, customer service, a cafe, and an area dedicated for children.

With its size reaching almost six hundred metres, the site is given the condition of a fairly narrow entrance. ILATAAJ looked into a linear pattern repetition to encourage flow of the shopping mall into the depths of this store. The application of this pattern marks the display area, and the line meets from floor, wall, and ceiling. This pattern made of timber, vinyl, and stainless steel is imagined as a hollow volume that sits on top of a white environment which makes the cafe atmosphere. The children area is expressed as a separate entity of yellow stacks aggregation cased in a grey frame.

An interactive surface by PQ Labs is installed close to the entrance. One of the main problems of the given site is a column sitting right in the middle of the entrance. The solution was a cladding of reflective stainless steel, arranged in a triangular panelisation of the cylindrical column. Its visual effects camouflages the column’s presence and attracts mall passersby.

Location: Plaza Indonesia, Jakarta, Indonesia

Project Year: 2010

Project Area: 585 sqm

Client: Pazia Pillar Mercycom

MEP Consultant: Top Engineering

Contractor: Inovasi Karya Dinamika

Glass Specialist: Surya Naga Glass

LED Supplier: Starled

Floor Supplier: Ratu Setalu

PQ Labs Specialist: Polaris

ILATAAJ Team: Andrew Tirta Atmadjaja, Brahmantia Iskandar Muda, Yusuf Muda Utama, Bakti Kawibawan, Andry Halim, Evan Aria Putra, Rikko Dian Putrawan, Jimmy Ronald Panjaitan.