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Patisserie on Clouds
Patisserie on Clouds
Borough of Queens, NY, United States
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Patisserie on Clouds
Borough of Queens, NY, United States
Located in the heart of Little Neck, the New Koryodang bakery transforms bakery experience into one like walking in the clouds. By re-imagining different aspects of the design in terms of different associations to the character of a cloud, the bakery becomes a place more than just a eatery; it gives a cloud-like, pleasant and comforting space to the users.
The experience of retail, eatery in particular, has transformed around the function of creating new places for social exchange, bonding, and relief. Defining a successful retail experience is not solely based on selling the merchandise, but also how lively the place can be in order to allow people to enjoy their time. Whether it is a student studying for an exam, a group of mothers waiting for their children to finish classes, our just a local resident coming to relax and watch people, the underlying idea of a bakery must encourage the pleasant experience of the users. Located in the heart of the Flushing district, the initial concept for the new Koryodang branch was to create a seamless transition between the space for shopping of the bakery and the area for seating and meeting. In short, everyone must easily walk through the various pastries and food, select their favorite, find a seat in a glance, and feel themselves enjoying their time in a spacious, relaxing environment with intimacy and privacy.
The challenge of the project was the site, being an elongated trapezoid shape, and therefore the space was too deep to be adequate for retail. Typically, retail program requires longer storefronts for the purpose of display or visual openness. Our solution was to create a sense of depth in the space by using various metaphors of a cloud, throughout the exterior, furniture, and ceiling design and the relationship between these elements. As one enters the bakery, the organic profiles of the display shelves are seemingly floating, creating a flow through the merchandise and seamlessly inviting the users to the seating area. The pattern of the storefront resembles a series of openings through clouds, and the ceiling creates a depth and openings to bring in various type of lighting and reveal moments though the hanging ceiling. The concept of these void 'clouds' in the ceiling are carried on to the furniture design and layout, creating a vertical connection in the seating space. The tables become a field of clouds for meeting. In addition, the canopy along the interior wall provided a sense of enclosure and privacy for more relaxed meeting spaces within the general seating area. The metaphor of a series of cloud-like experience has informed the project to create a sense of lightness and spatial depth.
The experience of retail, eatery in particular, has transformed around the function of creating new places for social exchange, bonding, and relief. Defining a successful retail experience is not solely based on selling the merchandise, but also how lively the place can be in order to allow people to enjoy their time. Whether it is a student studying for an exam, a group of mothers waiting for their children to finish classes, our just a local resident coming to relax and watch people, the underlying idea of a bakery must encourage the pleasant experience of the users. Located in the heart of the Flushing district, the initial concept for the new Koryodang branch was to create a seamless transition between the space for shopping of the bakery and the area for seating and meeting. In short, everyone must easily walk through the various pastries and food, select their favorite, find a seat in a glance, and feel themselves enjoying their time in a spacious, relaxing environment with intimacy and privacy.
The challenge of the project was the site, being an elongated trapezoid shape, and therefore the space was too deep to be adequate for retail. Typically, retail program requires longer storefronts for the purpose of display or visual openness. Our solution was to create a sense of depth in the space by using various metaphors of a cloud, throughout the exterior, furniture, and ceiling design and the relationship between these elements. As one enters the bakery, the organic profiles of the display shelves are seemingly floating, creating a flow through the merchandise and seamlessly inviting the users to the seating area. The pattern of the storefront resembles a series of openings through clouds, and the ceiling creates a depth and openings to bring in various type of lighting and reveal moments though the hanging ceiling. The concept of these void 'clouds' in the ceiling are carried on to the furniture design and layout, creating a vertical connection in the seating space. The tables become a field of clouds for meeting. In addition, the canopy along the interior wall provided a sense of enclosure and privacy for more relaxed meeting spaces within the general seating area. The metaphor of a series of cloud-like experience has informed the project to create a sense of lightness and spatial depth.
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