Park Inn by Radisson Sandton is set to become the flagship of the Park Inn Hotel Brand in Africa and re-establish the design standard for hotels in this market sector. Source Interior Brand Architects are the interior architects and designers on this recently completed 273 key Park In Sandton Hotel, developed by New City Group.The Park Inn Brand is a fresh and energetic mid-market hotel brand, that promises a friendly and hassle-free guest experience. From a design perspective, the Source team, led by Design Director, Andrew Merrington wanted this energy and playfulness to reflect in the overall concept while still retaining a high level of design not usually found in this market in Africa. The principal design language comes from a random linear pattern termed Pick up Sticks derived from the traditional game, and one that reflects the playful influence of the design. Managing Director at Source, Jeremy Stewart concludes we are extremely happy with the end result as one of our key objectives for the future is to create unique experiences and brand value within the 3-4 star market. The final product looks fantastic and was developed for under R900,000 per key, which is an incredible accomplishment for the entire design and development team, given the final product.