Located two blocks from Grand Central Station, Park Avenue Liquor Shop is a bustling 70-year-old family owned institution which is renowned for one of the most extensive wine collections in Manhattan. The renovation balanced a sense of history with an open and modern aesthetic. It achieved a comprehensive redesign of the business, including the cataloging of wine and liquor varietals, their strategic arrangement into bespoke shelving and the introduction of integrated and adjustable signage. The basement was transformed into a climate controlled warehouse and equipped with a sloped conveyor belt to deliver stock quickly to the showroom floor.