Papa John´s New Concept Store for Santiago, Chile.
After been burnt to ashes twice during the social outbreak and remaining closed and untouched during the global pandemic, the place was reborned through a dynamic feature architecture design.
The strategic location of the site suggested us to create a design that should communicate and relate to the neighbours and the city itself throughout a live facade transforming the place into an iconic urban information urban spot.
A new material was designed and built for this purpose, named after PIXELSCREEN.
A communication skin that has the ability of both; informing and transforming.