Studiostore has designed the first Flagship for the espadrilles brand Paez Argentina in Europe.
This project is the first complete global redesign work the retail spaces that have been developed for Paez by Studiostore in the last year and a half which, after some implementations in franchising and corner for shopping mall, has finally a chance to be released now in this great space of more than 150m2.
As mucStudiostore has designed the first Flagship for the espadrilles brand Paez Argentina in Europe.
This project is the first complete global redesign work the retail spaces that have been developed for Paez by Studiostore in the last year and a half which, after some implementations in franchising and corner for shopping mall, has finally a chance to be released now in this great space of more than 150m2.
As much of the space that hosts which was the first pedestrian street of the city, our local was formerly an art gallery.
Within such a special context, revisit the idea of a gallery, applied to the product of a brand, was a stimulating start thinking of how an extra-local brand (from Argentina) can develop a global imaginary level (its projection towards Europe), while develop again the local and personal relationship with the city that hosts it (in this case Barcelona).
h of the space that hosts which was the first pedestrian street of the city, our local was formerly an art gallery.
Within such a special context, revisit the idea of a gallery, applied to the product of a brand, was a stimulating start thinking of how an extra-local brand (from Argentina) can develop a global imaginary level (its projection towards Europe), while develop again the local and personal relationship with the city that hosts it (in this case Barcelona).