The aim of the pavilion is to promote new fast trains, particularly the
Freccia Rossa (Red Arrow) which can cover Milano-Rome in 2h 59m, and
construct a new image of modernity but still being connected to the
history of the company and to the sensation of a travel on rails.
Willing to bring the speed between the people the main interactivity of
the pavilion is a 100m track on which anybody can race against the
record man Usain Bolt, a Ferrari formula 1 car or even a Freccia Rossa
train which are projected on the screen nearby the track by a projector
running on a specific rail. Like a train entering in some of the
Italian major stations covered by Freccia Rossa, the pavilion enlarges
in plan like the rails do, to form a typical Train Station disposition.The tower brakes down the skin made of steel and real rails, and comes
out diagonally searching for the height. In its 3 levels is possible to
have a drink and look to the people running on the track nearby or to
the magnificent cities hosting the pavilion. The steel structure of the
tower is designed to be easy and fast to assemble. The whole pavilion
can be assembled and ready to use in only 3 days, even if it’s long 126
meters and wide up to 16. Each meter is made of materials that are
abundant in the Ferrovie dello Stato stockrooms, so the whole pavilion
will not cost any money to the company and even its transport will be
free of charge.
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