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Ovation Hollywood
Ovation Hollywood
Los Angeles, CA, United States
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Other Projects by RSM Design
Ovation Hollywood
Los Angeles, CA, United States
Firm
Type
STATUS
Built
YEAR
2022
SIZE
300,000 sqft - 500,000 sqft
Hollywood & Highland, the once well-known landmark destination adjacent to the TCL Chinese Theatre and home of the Academy Awards, now has a dynamic new brand and project positioning, and has been renamed to Ovation Hollywood. The creative team at RSM Design worked closely with Gensler, OJB Landscape Architecture, Taylor and Miller Design, Ludlow Kingsley, and others to completely reimagine this iconic destination. After completing an extensive analysis of the property, including wayfinding strategies, signage entitlements/inventory, flow patterns, and guest interactions, RSM Design created timeless wayfinding solutions for the complex labyrinth of interior and exterior spaces. A completely new wayfinding strategy was developed to guide visitors around the once confusing circulation paths. Additionally, the RSM Design team designed a fresh palette of brand murals and other placemaking graphics to respect the new brand character and create a sense of place that is unique to Hollywood.
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