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Oris
Oris
HR, India
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Oris
HR, India
Type
STATUS
Built
YEAR
2025
SIZE
0 sqft - 1000 sqft
BUDGET
$100K - 500K
In a neighbourhood that rarely sits still, Oris finds its focus, chooses intention over intensity. Located in a 1000 sq ft linear unit inside a bustling shopping complex in Panchkula, the design aligns around clarity and coherence, giving visitors a sense of ease the moment they step in. It feels like a space built on conviction, a quality that echoes the brand’s longstanding heritage and the values that continue to anchor it.
With a legacy stretching back to 1963, the brand carries decades of trust and familiarity. The third generation now leads the business into a new era, seeking a space that speaks to contemporary sensibilities while honouring its lineage. This shift is not framed as reinvention, but as a reframing of identity. “The new store needed to feel nimble and self-assured, like a heritage brand ready for its next conversation,” shares Palak Singla. That intergenerational movement becomes the emotional undercurrent of the design narrative and shapes the aesthetic tone of the space.
The design concept stems from a simple yet evocative thought: eyewear alters how we see, and that phenomenon can be translated into architectural form. The architects explored how light bends, how oblique angles create moments of attention, and how grids help organise visual information. Oris grows out of these ideas. Angular forms guide circulation, subtly redirecting the body as though the space itself were adjusting the user's focus. Tilting surfaces and shifting planes introduce a sense of dynamism, allowing the boutique to feel young, sharp, and engaged without relying on overt theatrics.
Because the site stretched deep into the complex, the plan avoids the monotony of a straight axial route. The architects introduced island formations, angled partitions, and gentle inflexions along the length to activate movement. These shifts allow visitors to drift, pause, and look again. Nothing obstructs vision; instead, elements appear to align, misalign, and realign as one walks, creating a sense of discovery. Saurabh Singla notes, “The idea was to let the space direct you almost intuitively, without signages dictating where to go.” This strategy keeps the store visually open while still distinguishing zones for Budget, Luxe, and Ultra Luxe collections, allowing the narrative to flow as a continuous gradient.
Material choices were conceived as carriers of emotion and temperature. Wood, with its tactile warmth, settles the visitor into a sense of familiarity, grounding the store at entry. In contrast, the presence of steel, mirror, and concrete brings a cooler undertone to the space. Their crispness sharpens the ambience, catching light differently at various angles and giving the environment a subtle futuristic edge. Together, these materials become alternating notes in a composition: the wood softens, the steel refines, and the mirrored surfaces expand, allowing the boutique to feel both inviting and contemporary without leaning on ornamentation.
With a legacy stretching back to 1963, the brand carries decades of trust and familiarity. The third generation now leads the business into a new era, seeking a space that speaks to contemporary sensibilities while honouring its lineage. This shift is not framed as reinvention, but as a reframing of identity. “The new store needed to feel nimble and self-assured, like a heritage brand ready for its next conversation,” shares Palak Singla. That intergenerational movement becomes the emotional undercurrent of the design narrative and shapes the aesthetic tone of the space.
The design concept stems from a simple yet evocative thought: eyewear alters how we see, and that phenomenon can be translated into architectural form. The architects explored how light bends, how oblique angles create moments of attention, and how grids help organise visual information. Oris grows out of these ideas. Angular forms guide circulation, subtly redirecting the body as though the space itself were adjusting the user's focus. Tilting surfaces and shifting planes introduce a sense of dynamism, allowing the boutique to feel young, sharp, and engaged without relying on overt theatrics.
Because the site stretched deep into the complex, the plan avoids the monotony of a straight axial route. The architects introduced island formations, angled partitions, and gentle inflexions along the length to activate movement. These shifts allow visitors to drift, pause, and look again. Nothing obstructs vision; instead, elements appear to align, misalign, and realign as one walks, creating a sense of discovery. Saurabh Singla notes, “The idea was to let the space direct you almost intuitively, without signages dictating where to go.” This strategy keeps the store visually open while still distinguishing zones for Budget, Luxe, and Ultra Luxe collections, allowing the narrative to flow as a continuous gradient.
Material choices were conceived as carriers of emotion and temperature. Wood, with its tactile warmth, settles the visitor into a sense of familiarity, grounding the store at entry. In contrast, the presence of steel, mirror, and concrete brings a cooler undertone to the space. Their crispness sharpens the ambience, catching light differently at various angles and giving the environment a subtle futuristic edge. Together, these materials become alternating notes in a composition: the wood softens, the steel refines, and the mirrored surfaces expand, allowing the boutique to feel both inviting and contemporary without leaning on ornamentation.
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