OPUS Taipei is located in the city’s fashion district. The previous use for this location was a garage and the space was converted into a small storefront during the economic recession.
The store is merely 2.3 meters wide and 4.5 meters long, which is about 10.5 square meters and is a very petite space. To overcome the size limitation of the store, we designed a perspective illusion by painting yellow color blocks (using OPUS' signature color) on white walls to create the impression of a deeper and wider space. The rhythmic yellow blocks run along the two opposite walls of the store and converged into a horizontal line on the back wall which is highlighted with a clock custom-designed by us.
The unconventional clock is shaped like the rising sun using lines formed by OPUS purse hangers instead of numbers to indicate hours on the clock face. We used purse hangers of 4 different colors from OPUS’ classic Swarovski collection to form “zones” on the clock face, with each zone encompassing 3 hours. The four colors, blue, purple, pink, and green are arranged from cold to warm to reflect the lighting changes of the day. The clock has become a conversation piece and the star of the store and has generated lots of comments and interest.