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OPERAE2013
OPERAE2013
Turin, Italy
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OPERAE2013
Turin, Italy
Firm
STATUS
Built
YEAR
2014
SIZE
25,000 sqft - 100,000 sqft
Exhibition space design for Operæ – Independent Design Festival, a key annual event for Italy’s design world. This year’s edition of the festival was held at Cantieri OGR, Officine Grandi Riparazioni, in Turin, Italy – an outstanding example of industrial architecture from the end of the 19th century. Originally a state-of-the-art train revision and repair center, the complex was recently transformed into a fascinating venue for exhibitions and events, starting with the celebrations for the 150th anniversary of Italy’s Unification in 2011. Setting up Operæ within such a magnificent context required the development of a plan to satisfy different requirements at once, from enhancing the location’s uniqueness to creating an effective wayfinding system, to both manage visitor flows and showcase exhibitors and their products. The exhibition design process originated from the concept of using only the horizontal surface of the floor to define spaces. The unique floorplan was generated by using a parametric software that created a different shape for each booth, yet allowed the same total area to each exhibitor and placed exhibitors at the same distance one from the other. Fluorescent tape – used to border each space – and spotlights enhanced the elaborate floorplan geometry. Stand-alone, cardboard totems were used to mark exhibitors’ position even from a distance. The hollow inside these 3D signs could be used by exhibitors for storage. The totems’ proportions were carefully planned taking into consideration the venue’s size, and especially its 12-meter-tall ceilings.
Credits:
Exhibit Design
/LAM
project: Luca Macrì
collaborators: Sangeun Lee, Andrea Rosada, Ilenia Rubino
Identity and graphic design
undesign
photo
P E P E fotografia http://www.pepefotografia.it/
copyrighting
Michelle Nebiolo
Credits:
Exhibit Design
/LAM
project: Luca Macrì
collaborators: Sangeun Lee, Andrea Rosada, Ilenia Rubino
Identity and graphic design
undesign
photo
P E P E fotografia http://www.pepefotografia.it/
copyrighting
Michelle Nebiolo
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