For the reinvention of the leading international
clothing company, O'Neill, we have developed a full concept design which
includes a new retail concept, fixture design, shop in shop, and outlet store
design. Grounded in a company with a
long history of innovation based on the inspiration of the founder and original
designer, Jack O’Neill, the new face of O'Neill articulates this authenticity
through the use of natural materials and the inviting feel of the residential
scale.